Email is the Key to Ecommerce Success
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Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online.
But when it comes time to have a sales conversation and drive conversions, there’s one channel that continues to outperform the rest: good old-fashioned email.
According to recent research.
• Email has an ROI of around 4,300% (according to the Direct Marketing Association)
• 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
• 70% of people make use of coupons or discounts they learn about from email.
• 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.
In other words, if your ecommerce business hasn’t taken the time to adopt email marketing, then you’re leaving money on the table.
And if these stats don’t convince you, here are some other factors that might motivate you to start building your mailing list today.
Email Is Outperforming Twitter and Facebook for Selling Stuff Online
The top social networks that most small businesses use are Facebook and Twitter – and historically they’ve been great free tools for content distribution.
But if you have a Facebook fan page, then perhaps you’ve heard that only about 16% of your fans will actually see the updates you post to your timeline.
That’s because Facebook wants you to buy their advertising to promote your message. This even has some considering it a bad investment for small businesses.
Facebook is not the only social network where your reach can be limited. If people are using Twitter search to locate information, they have to specifically click “All” to see all tweets or profile bios with a specific keyword.
Developers also have the option to use a filter in the Twitter APi that will value tweets as none, low, medium, or high meaning that users of those applications may miss out on tweets that algorithmically check out as having little value. So again, small businesses not investing in advertising may see a decline in engagement.
In short, you can’t just assume that if your target audience is on Facebook or Twitter at the time you post a new update, they will see it.
More importantly, when it comes time so have a sales conversation with your audience, email simply out performs social media.
Custora recently did a study that analyzed data from 72 million customers shopping on 86 different retailer sites.
They found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.